Breitling announces partnership with Mr. Porter by unveiling a limited edition Navitimer Aviator 8
May 26, 2018
Breitling has announced that it will be teaming up with MR PORTER, the award-winning online destination for men’s style. MR PORTER will offer a curated selection of 31 timepieces from Breitling’s iconic product families. The partnership will begin with a special limited edition watch from the new Navitimer 8 collection.
Breitling has announced the launch of a very spe cial timepiece to celebrate its new partnership with MR PORTER, a company that has established itself as the leader in online luxury retail for men. The Navitimer Aviator 8 B01 Chronograph 43 Limited Edition is part of the Navitimer 8 collection that Breitling introduced to great acclaim earlier in 2018.
Breitling CEO Georges Kern is looking forward to work ing with MR PORTER, saying: “Breitling and MR PORTER share common values of quality, exclusivity, and an af finity for exceptional products, which makes us proud to partner with the leading online retail destination for men’s style. This is an important step in Breitling’s omni channel strategy and perfectly fits our digital vision to offer a unique brand experience to a broader audience around the globe.”
The Navitimer Aviator 8 B01 Chronograph 43 Limited Edition will be produced in a series limited to 1000 pieces. Its beating heart is the Breitling Manufacture Caliber B01, which has been regarded by experts and enthusi asts alike as one of the world’s finest mechanical watch movements ever since it was created. Like all Breitling watches, the Navitimer Aviator 8 B01 Chronograph 43 Limited Edition is a COSCcertified chronometer.
This timepiece is a study in style, featuring an elegant silver dial and anthracite contrasting chronograph with small seconds subdials. Its cuttingedge move ment is visible through a transparent sapphire case back, while a distinctive satinbrushed bezel features indexes and Arabic numerals in addition to its practi cal pointer. The watch is presented on a brown leather strap. The limited edition will be available exclusively from MR PORTER as of June 4, 2018. From July onwards, it will also be available in Breitling Boutiques and se lect Breitling retailers around the world.
A Strong Link to Breitling’s Aviation Heritage
The Navitimer 8 collection was inspired by the Huit Aviation Department, which was established by Willy Breitling in 1938. The division’s name was taken from the French word for “eight,” reflecting the need for cockpit instruments of the day to have an eightday power reserve. Even then, Breitling had already estab lished itself as a leader in aviation instruments, a sta tus it maintains to this day. The Navitimer 8 watches recall the design values of the Huit Aviation Department and one of Breitling’s truly iconic pilots’ watches, the Reference 768, whose rotating bezel and distinctive triangular pointer made it a favorite among aviators.
Toby Bateman, Managing Director of MR PORTER, is excited about his company’s new partnership with a brand whose new products reflect its great heritage: “We are thrilled to be launching Breitling, a brand that embod ies craftsmanship and performance. Its recent rebirth within the watch industry has been very successful, making this the perfect time for this partnership, which will carry on the strategic growth of MR PORTER’s luxury watch category. Breitling’s newest watches – as well as its iconic timepieces – will be sure to resonate with our global customer base.”
Besides the limited edition, a curated selection of 31 timepieces from across Breitling’s iconic Navitimer, Superocean, Chronomat, and Professional families will also be made available on MR PORTER.
Since 1884, Breitling has established itself a global reputation for highprecision timepieces, its pioneer ing role in the development of the wrist chronograph, and its uncompromising commitment to design ex cellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technol ogy. Breitling manufactures its own movements in house and the quality of every watch is confirmed by its status as a COSCcertified chronometer, made in Switzerland.
About MR PORTER
Since launching in February 2011, MR PORTER has es tablished itself as the awardwinning global retail and content destination for men’s style, with an unparalleled product offering from the world’s best menswear and lifestyle brands, including own labels Mr P. and Kings man. MR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal, its bimonthly newspaper, The MR PORTER Post, and its bitesized, severaltimesaday digital news source, The Daily. MR PORTER offers express worldwide ship ping to more than 170 countries, including sameday delivery to New York and London, and provides a seam less shopping experience across mobile, tablet, and desktop, with easy returns and multilingual customer care and personalshopping teams who are available 24/7, 365 days a year.