As the main sponsor of the Montreux Jazz Festival for the seventh consecutive year, Parmigiani Fleurier is now more committed than ever to an ambitious joint project which confirms the close relationship between two artistic fields of excellence: Music and Haute Horlogerie.
Christened by Quincy Jones the "Rolls Royce of music festivals", the history of the Montreux Jazz Festival and Parmigiani Fleurier is a real love story. Dating back to 2007, the joint project, which exploits two fields of expertise and is in constant development, is much more than a partnership. A VIP area covering more than 90 m2 enables the manufacture to invite guests to enjoy unique social events throughout the festival in a superbly decorated space offering spectacular views of the lake.
Once the concerts are over, they are able to meet the artists the Brand calls its friends. Among the faithful are the brilliant guitarist John McLaughlin and musician and composer André Manoukian.
With a clear presence on the Montreux Jazz Festival site, the brand has from the outset been a partner of the famous Montreux Jazz Cafés located at Geneva and Zurich International Airports, as well as Harrods in London, with new cafés set to open at the Gare de Lyon in Paris and the Lausanne Federal Institute of Technology. Parmigiani Fleurier has contributed to the success of these lounges, which enchant lovers of high-quality music – jazz in particular – and fine cuisine. Spaces that serve to echo the spirit of Montreux throughout the year.
In keeping with tradition, the Parmigiani hot air balloon will be on site from the 5th to the 20th July, bearing the Brand's colours and carrying artists and guests alike on breathtaking journeys through the skies above the festival.